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Reinvention often comes in spurts, after a long period of silence. Just as modern architecture recently enjoyed a comeback, brand architecture, a field with well-established principles for decades

Reinvention often comes in spurts, after a long period of silence. Just as modern architecture recently enjoyed a comeback, brand architecture, a field with well-established principles for decades

Reinvention often comes in spurts, after a long period of silence. Just as modern architecture recently enjoyed a comeback, brand architecture, a field with well-established principles for decades

Reinvention often comes in spurts, after a long period of silence. Just as modern architecture recently enjoyed a comeback, brand architecture, a field with well-established principles for decades

Reinvention often comes in spurts, after a long period of silence. Just as modern architecture recently enjoyed a comeback, brand architecture, a field with well-established principles for decades

Reinvention often comes in spurts, after a long period of silence. Just as modern architecture recently enjoyed a comeback, brand architecture, a field with well-established principles for decades

Reinvention often comes in spurts, after a long period of silence. Just as modern architecture recently enjoyed a comeback, brand architecture, a field with well-established principles for decades

Reinvention often comes in spurts, after a long period of silence. Just as modern architecture recently enjoyed a comeback, brand architecture, a field with well-established principles for decades